Movistar España, the leading mobile phone operator in Spain, has launched a 75 million euro campaign to promote its new logo, a stylized letter "m". Since its start one month ago, the initiative has drawn huge attention from the public, mainly because of the air of mystery it was initially surrounded by.
Nevertheless, what was once new quickly got boring, and since the new image didn't really seem to boost sales, a new approach was taken this week in an attempt to make a lasting impression on the potential customer.
As reported by the Spanish national police, street violence has dramatically risen since the new posters started appearing everywhere. Soon more on this subject.
[edit] Apparently some well known Spanish actress also participated in the campaign.
